Post by account_disabled on Dec 20, 2023 2:35:36 GMT -6
With an established methodology and dozens of business cases like we know how to do. I know that there are not very many of us who know and can do it because it is our main expertise and BPI France has put us on its list of the most innovative start-ups in France, the 4° start-ups. industrial revolution (clarification: we are not supported by BPI France). If this know-how was not unique but everyone knew how to do it, we would not have this recognition. Online data explains what happens offline. It is often said that online activity is a reflection of offline activity.
In fact, it's often the opposite. A few days ago, while auditing the strategy and Email Data digital presence of a prospect, I realized that on an important keyword in his business, for which there is both a lot of demand and strong competition, his performance is surprising. Indeed, although it is in 1st position in the results on Google, it only generates 10% of clicks. Many sources indicate that on average a site in 1st position (excluding advertising) captures 30% of clicks or more. 10% is therefore very low.
A possible explanation is that the brand is not credible enough on the theme in question, since Internet users will click more on the 2nd and 3rd results. This is an avenue that the client will explore, especially since he was not at all aware of this potential difficulty. The manager was completely unaware of this situation. You are operating blindly Today, between your offer and your possible future customers, online, there are powerful intermediaries (search engines) and you don't know what's going on there. Even if you are an experienced professional in your industry, you don't know what consumers or professional decision-makers type into these engines to search or find your products.
In fact, it's often the opposite. A few days ago, while auditing the strategy and Email Data digital presence of a prospect, I realized that on an important keyword in his business, for which there is both a lot of demand and strong competition, his performance is surprising. Indeed, although it is in 1st position in the results on Google, it only generates 10% of clicks. Many sources indicate that on average a site in 1st position (excluding advertising) captures 30% of clicks or more. 10% is therefore very low.
A possible explanation is that the brand is not credible enough on the theme in question, since Internet users will click more on the 2nd and 3rd results. This is an avenue that the client will explore, especially since he was not at all aware of this potential difficulty. The manager was completely unaware of this situation. You are operating blindly Today, between your offer and your possible future customers, online, there are powerful intermediaries (search engines) and you don't know what's going on there. Even if you are an experienced professional in your industry, you don't know what consumers or professional decision-makers type into these engines to search or find your products.